Netsuite Vs Hubspot: A Guide for Small to Medium Businesses

Choosing the right CRM is critical for small to medium-sized businesses (SMBs) in the UK, especially when operations need to balance cost-efficiency, marketing agility, and compliance with regulations like GDPR. Two top contenders in this space are HubSpot CRM and NetSuite CRM — each offering a unique approach to customer relationship management.

HubSpot is widely recognised as one of the best CRM for UK startups and small businesses due to its intuitive UI, powerful marketing tools, and transparent pricing. Its free plan and seamless onboarding process make it especially attractive for UK SMEs without dedicated IT teams.

NetSuite, developed by Oracle, integrates CRM with a full ERP backbone. This makes it particularly well-suited for companies requiring complex operational support — such as order fulfilment, multi-currency accounting, and VAT-ready invoicing. In industries like UK-based manufacturing or wholesale, NetSuite offers robust back-office control.

However, for companies in the UK focusing on digital growth, customer acquisition, and scalable sales, HubSpot CRM for growing companies stands out. Its marketing automation, content management, and native integration with platforms like Google Ads, LinkedIn, and Shopify UK, gives it a clear advantage in the marketing-driven CRM segment.

Still, comparing HubSpot and NetSuite UK reveals that each platform serves distinct operational goals. NetSuite suits finance-heavy businesses, while HubSpot thrives in sales, marketing, and customer support automation.

For many UK businesses starting their CRM journey or migrating from spreadsheets, HubSpot or NetSuite for small business is a key decision. Evaluating how each system integrates with your workflow, compliance needs, and customer experience goals is crucial.

Compare NetSuite and HubSpot CRM for UK Businesses: Key Differences

For UK businesses exploring CRM platforms, it’s essential to understand how HubSpot CRM vs NetSuite CRM stack up across key operational areas. While both are popular options, their core functionalities, onboarding complexity, and alignment with UK business needs differ significantly.

HubSpot CRM is especially popular among SMEs, agencies, and UK tech companies focused on rapid growth and streamlined lead generation. Its marketing-first approach offers features that directly benefit sales teams, such as email sequencing, lead scoring, and CRM-integrated web forms — without requiring ERP complexity.

In contrast, NetSuite for finance and operations caters to businesses with detailed reporting and end-to-end inventory requirements. It functions not just as a CRM but also as a fully-fledged ERP, offering modules for VAT accounting, procurement, and international compliance — making it highly relevant for companies trading across Europe or dealing with complex supply chains.

When you compare HubSpot and NetSuite UK, the ease-of-use factor often tips in favour of HubSpot. Its visual dashboards and no-code customisation make it the best CRM for UK startups looking for a tool that works out-of-the-box. NetSuite, by comparison, demands IT resources and usually involves a longer implementation cycle.

That said, NetSuite’s strengths lie in consolidated business management. UK manufacturers, logistics providers, and wholesale distributors benefit from its real-time inventory tracking, financial consolidation, and order-to-cash automation. However, many small firms find its learning curve steep, and its pricing less transparent.

HubSpot CRM for growing companies bridges this gap by offering a freemium tier and scalable upgrade paths. This flexibility suits the UK’s service-driven economy, where many SMEs grow quickly but lack the immediate budget or complexity for an ERP platform.

Ultimately, the HubSpot CRM vs NetSuite CRM debate comes down to your operational focus. If your business revolves around sales and marketing campaigns, and you want something that supports remote collaboration, marketing automation, and digital outreach — HubSpot wins on simplicity and effectiveness. If, however, your organisation requires detailed financial forecasting, inventory control, or ERP-led infrastructure, NetSuite becomes a compelling option.

NetSuite CRM for Finance and Operations in UK Enterprises

NetSuite CRM, part of Oracle's ERP ecosystem, offers far more than just contact and deal tracking — it's a powerful tool for UK businesses that need integrated financials, inventory management, and end-to-end sales operations. For mid-sized enterprises with complex structures, NetSuite delivers ERP-level insights within a CRM framework.

Unlike standalone platforms, NetSuite for finance and operations enables businesses to unify sales data with real-time financial reporting, VAT-compliant invoicing, and demand forecasting — all within one centralised environment. This proves invaluable for UK companies operating across multiple regions or subsidiaries, especially those managing supply chains post-Brexit.

Industries like UK-based manufacturing, wholesale, and professional services benefit most from NetSuite CRM’s data-rich dashboards. You gain visibility over quotes, purchase orders, customer histories, and financials in one unified system. This helps decision-makers understand cash flow, margin forecasts, and customer profitability without switching platforms.

One of the major distinctions when you compare HubSpot and NetSuite UK lies in complexity. While HubSpot’s CRM is more beginner-friendly, NetSuite is designed for finance-led operations. Businesses looking for a CRM with ERP features UK will appreciate the depth of NetSuite's modules, including sales forecasting, multi-currency handling, and automated order-to-cash workflows.

Yet, this depth comes with a cost. NetSuite implementation cost UK tends to be higher due to setup complexity and the need for custom configurations. Moreover, NetSuite’s interface — though highly customisable — requires onboarding support, which may not suit smaller teams or those new to CRM systems.

That said, for organisations already managing product fulfilment, project billing, and financial consolidation across divisions, NetSuite CRM offers unmatched scalability. It provides granular control over pricing tiers, inventory levels, and revenue recognition — features that go well beyond what marketing-centric CRMs like HubSpot offer.

However, for UK SMBs looking for agility, HubSpot CRM for growing companies may be more practical. It integrates effortlessly with tools like Xero and QuickBooks (popular in the UK), without requiring the full ERP commitment.

In short, NetSuite for finance and operations is a strategic choice for enterprises that need tight integration between front and back office systems. But if you're a growing business prioritising customer engagement, lead conversion, and low-lift onboarding, NetSuite might offer more horsepower than you need — making HubSpot the more manageable option.

HubSpot CRM for Growing Companies: Marketing and Sales Automation Made Simple

HubSpot CRM has become the go-to platform for many UK businesses looking to drive digital growth without the operational overhead of ERP systems. Designed with marketing and sales teams in mind, it offers a suite of automation tools that help companies nurture leads, convert customers, and track revenue in real time — all from one central hub.

For many UK SMEs, especially those in sectors like tech, eCommerce, and professional services, HubSpot CRM for growing companies provides the ideal balance between functionality and affordability. Its intuitive interface, visual dashboards, and built-in automation workflows make it one of the best CRM for UK startups wanting to scale without hiring technical staff.

Where HubSpot truly excels is in lead generation and marketing automation. Businesses can build complex customer journeys using drag-and-drop workflows that trigger emails, assign tasks, or score leads based on engagement. This feature is invaluable for UK companies running multichannel campaigns — including paid search, email marketing, and social advertising — where nurturing prospects quickly is critical.

Unlike NetSuite, which focuses heavily on operational processes, HubSpot sales and marketing tools help teams focus on what matters most: conversions. From automated email sequences and live chat to sales pipeline tracking and dynamic lead scoring, HubSpot offers everything a high-performing sales and marketing team needs — without requiring ERP-level training or infrastructure.

Moreover, HubSpot pricing UK is transparent and scalable. UK businesses can start with the free plan and expand into paid tiers like Starter or Professional as their needs grow. This tiered approach makes HubSpot an attractive CRM for budget-conscious firms seeking to prove ROI before committing to a large software investment.

Even in areas like reporting, HubSpot delivers. You can view deal progress, sales activity, campaign ROI, and customer touchpoints through customisable, real-time dashboards — ideal for decision-makers who want immediate insights into what’s working. And for UK businesses with GDPR concerns, HubSpot’s tools for data consent tracking and contact management are fully compliant, helping you build trust with your customer base.

While NetSuite has strengths in finance and inventory, it lacks native marketing tools. For firms that want both CRM and marketing in one package, HubSpot offers greater alignment between sales and customer engagement.

Ultimately, for UK SMEs seeking modern CRM functionality with powerful sales enablement and marketing automation, HubSpot CRM for growing companies remains a leading choice.

Who Benefits Most from Each CRM?

For businesses looking for a scalable, marketing-driven CRM, HubSpot CRM is the clear choice. However, if a business needs advanced ERP functionality alongside CRM tools, NetSuite CRM is the more comprehensive option.

HubSpot CRM Overview – Features, Pros, and Cons

What is HubSpot CRM?

HubSpot CRM is a cloud-based customer relationship management platform designed to help businesses attract, engage, and retain customers. Unlike NetSuite CRM, which is part of a broader ERP system, HubSpot is a standalone CRM with a strong emphasis on sales automation, marketing, and customer service.

Built for small and medium-sized businesses, HubSpot offers an intuitive interface, making it easy for teams to adopt and scale their operations. With both free and paid tiers, businesses can start with essential CRM tools and upgrade as they grow.

Key Features of HubSpot CRM

1. Free and Paid Tiers Tailored for Growing Businesses

HubSpot’s pricing model makes it one of the most accessible CRMs for SMBs.

The free version includes:

• Contact and deal tracking
• Email marketing and automation
• Live chat and chatbot functionality
• Basic reporting and analytics

For businesses that need more advanced tools, HubSpot’s Starter, Professional, and Enterprise plans offer enhanced features such as sales forecasting, custom reporting, and marketing automation. Compared to NetSuite vs HubSpot CRM, HubSpot’s flexible pricing makes it an attractive choice for businesses looking for a cost-effective solution.

2. Contact and Deal Tracking

HubSpot CRM provides a centralised database to store and manage customer interactions. Sales teams can:

• Log calls, emails, and notes directly within contact records.
• Track deals through a customisable sales pipeline.
• Assign contacts to team members for better lead management.

Unlike NetSuite CRM vs HubSpot, where NetSuite focuses on ERP-driven contact management, HubSpot prioritises customer engagement and relationship-building.

3. Sales Automation and Pipeline Management

HubSpot CRM simplifies sales processes with automation tools that reduce manual effort:

• Automated follow-ups and email sequences to engage leads.
• Customisable sales pipelines to track deal progress.
• AI-powered insights to help teams close deals faster.

This makes HubSpot ideal for SMBs looking to scale their sales operations without investing in complex ERP tools like NetSuite.

4. Marketing and Email Automation

HubSpot’s marketing automation tools allow businesses to:

• Create and schedule email campaigns.
• Automate responses based on customer behaviour.
• Track performance through detailed engagement metrics.

Compared to NetSuite CRM vs HubSpot CRM, HubSpot excels in marketing automation, making it a better fit for businesses focused on lead generation and customer engagement.

5. Reporting and Analytics

HubSpot provides real-time insights into sales and marketing performance with:

• Customisable dashboards.
• Lead and revenue tracking.
• Sales forecasting and attribution reporting.

This data-driven approach allows SMBs to optimise their sales and marketing strategies without the complexity of NetSuite’s ERP-based analytics.

6. Seamless Integrations with Third-Party Apps

HubSpot integrates with a wide range of tools, including:

• E-commerce platforms like Shopify and WooCommerce.
• Accounting software like QuickBooks.
• Collaboration tools like Slack and Microsoft Teams.

Compared to NetSuite vs HubSpot CRM, HubSpot offers more out-of-the-box integrations, making it easier for SMBs to connect their existing tools.

Pros and Cons of HubSpot CRM

For SMBs prioritising marketing automation, sales enablement, and an easy-to-use CRM, HubSpot CRM is a great choice.

While NetSuite CRM vs HubSpot differs in terms of ERP capabilities, HubSpot excels in helping businesses nurture leads, automate sales processes, and gain customer insights without requiring a complex setup.

NetSuite CRM Overview – Features, Pros, and Cons

What is NetSuite CRM?

NetSuite CRM, a product of Oracle NetSuite, is a cloud-based customer relationship management solution designed for businesses that require end-to-end management of sales, finance, inventory, and operations.

Unlike HubSpot CRM, which is built primarily for sales and marketing automation, NetSuite CRM is part of a broader Enterprise Resource Planning (ERP) system, making it a more comprehensive tool for businesses with complex operational needs.

While both NetSuite vs HubSpot CRM serve businesses looking to manage customer relationships, NetSuite goes beyond CRM by offering advanced financial forecasting, order management, and inventory tracking.

This makes it ideal for medium-sized to large businesses that need a fully integrated ERP and CRM solution rather than a standalone CRM.

Key Features of NetSuite CRM

1. Unified CRM and ERP System

One of the biggest advantages of NetSuite CRM vs HubSpot CRM is its seamless integration with NetSuite ERP.

This means businesses can manage customer relationships while also handling financials, inventory, and supply chain operations within the same platform.

• Provides a 360-degree view of customers, sales, and financial transactions.
• Ensures real-time data sharing between departments, improving decision-making.
• Helps businesses eliminate the need for multiple disconnected software solutions.

This level of integration makes NetSuite CRM a strong choice for businesses with extensive financial and operational requirements.

2. Advanced Sales and Financial Forecasting

NetSuite CRM goes beyond traditional sales pipeline management by offering data-driven forecasting tools that provide:

• Predictive analytics to estimate revenue and future sales performance.
• Real-time data tracking for sales trends, helping businesses adjust strategies accordingly.
• Commission management tools to automate sales incentives and performance tracking.

Compared to HubSpot CRM vs NetSuite CRM, NetSuite excels in financial forecasting, making it ideal for businesses with complex revenue models.

3. Quote-to-Cash and Order Management

Unlike HubSpot CRM, NetSuite includes quote-to-cash functionality, which automates the entire process from quoting and pricing to contract management and invoicing.

• Generates accurate quotes based on pricing rules and customer history.
• Converts approved quotes into orders, invoices, and revenue records.
• Streamlines billing, payments, and financial reconciliation, reducing manual work.

For businesses that require order tracking and financial transactions within their CRM, NetSuite CRM provides a major advantage over HubSpot CRM.

4. Customer Service and E-Commerce Integration

NetSuite CRM offers built-in customer service management tools, allowing businesses to handle:

• Case tracking and ticketing to resolve customer issues efficiently.
• Customer self-service portals for improved user experience.
• Integration with NetSuite’s e-commerce platform for a seamless shopping experience.

Compared to NetSuite CRM vs HubSpot CRM, NetSuite is better suited for companies with high-touch customer support needs or e-commerce operations requiring inventory and order management.

5. Customisable Dashboards and Automation

NetSuite CRM provides businesses with customisable role-based dashboards, allowing teams to:

• Automate workflows for lead tracking, approvals, and sales processes.
• Gain real-time insights into business performance with custom reports.
• Use AI-driven recommendations for smarter decision-making.

While HubSpot CRM offers simpler reporting tools, NetSuite’s highly detailed analytics and automation capabilities make it a better fit for data-driven businesses with large-scale operations.

Pros and Cons of NetSuite CRM

When comparing NetSuite CRM vs HubSpot CRM, NetSuite is best suited for businesses needing a fully integrated ERP and CRM system.

While HubSpot CRM is more user-friendly and better for sales and marketing, NetSuite CRM is ideal for companies that require financial management, inventory tracking, and advanced sales forecasting alongside their CRM tools.

For SMBs with straightforward sales and marketing needs, HubSpot CRM is the better option. However, for businesses managing large-scale operations with complex financial workflows, NetSuite CRM provides the necessary depth and integration to support long-term growth.

NetSuite CRM vs HubSpot CRM – Feature-by-Feature Comparison

When comparing NetSuite CRM vs HubSpot CRM, small and medium-sized businesses (SMBs) must evaluate which platform aligns best with their needs. While both offer customer relationship management, they differ significantly in usability, sales features, and marketing automation. Below is a detailed feature-by-feature comparison to help businesses decide between HubSpot CRM vs NetSuite CRM.

1. Ease of Use

HubSpot CRM: Beginner-Friendly and No-Code Setup

One of HubSpot CRM’s biggest strengths is its ease of use. The platform is designed for simplicity, making it ideal for SMBs and growing teams without dedicated IT resources.

• Intuitive user interface: HubSpot CRM has a modern, drag-and-drop UI that requires minimal training.
• No-code setup: Businesses can configure workflows, sales pipelines, and email automation without coding knowledge.
• Quick implementation: Companies can start using HubSpot CRM within hours, thanks to its pre-built templates and guided setup.

For small businesses or teams looking for a plug-and-play CRM, HubSpot is the clear winner over NetSuite CRM in terms of ease of use.

NetSuite CRM: A Complex, ERP-Driven Interface

In contrast, NetSuite CRM is more complex due to its ERP-style navigation and deeper functionality.

• Steep learning curve: Unlike HubSpot CRM, which is beginner-friendly, NetSuite requires technical expertise for setup and daily operations.
• ERP-style dashboard: Since NetSuite CRM is part of an enterprise-grade system, its interface focuses on financials, inventory, and operations, making it less intuitive for sales and marketing teams.
• Longer implementation time: Deploying NetSuite can take weeks or months, depending on business complexity.

While NetSuite CRM is powerful for businesses that need a fully integrated ERP, it isn’t ideal for SMBs looking for an easy-to-use CRM solution like HubSpot.

2. Sales and Customer Relationship Management

HubSpot CRM: Streamlined Deal Tracking and Pipeline Management

HubSpot’s CRM is built around sales pipeline management and customer engagement.

• Visual deal tracking: The sales pipeline is easy to navigate with a drag-and-drop interface, allowing teams to track deals at different stages.
• Automated lead nurturing: HubSpot provides built-in automation to assign leads, trigger follow-ups, and send emails based on customer interactions.
• Seamless contact and activity tracking: Sales reps can see a complete history of emails, calls, and meetings with each customer, ensuring better follow-ups.

For businesses looking for a CRM focused purely on sales, HubSpot CRM is the better choice over NetSuite CRM, which is more operationally driven.

NetSuite CRM: End-to-End Sales Process with Order Fulfillment

NetSuite CRM offers a more comprehensive sales process that goes beyond lead and deal tracking.

• Quote-to-Cash automation: Unlike HubSpot, NetSuite allows businesses to generate quotes, create invoices, and track revenue in one system.
• Sales order and fulfillment tracking: Businesses that sell physical products benefit from built-in inventory and order management, which HubSpot lacks.
• Advanced sales forecasting: NetSuite uses predictive analytics to estimate future sales and revenue.

While HubSpot CRM excels in sales pipeline management, NetSuite CRM is better for companies with complex sales cycles that involve financial transactions and order processing.

3. Marketing and Automation Capabilities

HubSpot CRM: Built-In Marketing Tools for Growth

One of the biggest differences between HubSpot CRM vs NetSuite CRM is HubSpot’s native marketing capabilities.

• Email marketing automation: HubSpot allows businesses to create, schedule, and track email campaigns directly from the CRM.
• Lead scoring and segmentation: HubSpot automatically ranks leads based on engagement and assigns them to sales reps.
• Content and SEO tools: Businesses can manage blog posts, landing pages, and SEO strategies within HubSpot’s platform.

For SMBs that need marketing and sales automation in one place, HubSpot CRM is the better choice over NetSuite CRM.

NetSuite CRM: Reliance on Third-Party Integrations for Marketing

Unlike HubSpot, NetSuite CRM does not have built-in marketing tools and relies on third-party integrations.

• Requires additional software for email marketing and lead generation.
• Lacks built-in content marketing or SEO tools.
• Marketing automation is available but not as user-friendly as HubSpot’s.

For businesses looking for a CRM with strong marketing automation, HubSpot CRM is the better option. However, companies already using third-party marketing tools like Marketo or Mailchimp may find NetSuite CRM sufficient.

4. Reporting and Analytics

HubSpot CRM: Simple Yet Effective Reporting

HubSpot offers intuitive and user-friendly reporting tools that help small and medium-sized businesses (SMBs) track sales performance, marketing efforts, and customer interactions without technical expertise.

• Pre-built and custom reports: Users can generate reports on deals, sales pipeline progress, and email campaign performance with just a few clicks.
• Real-time dashboards: Sales and marketing teams can monitor KPIs in real-time, ensuring they make data-driven decisions quickly.
• Attribution reporting: HubSpot enables businesses to track how leads and customers engage across different touchpoints, helping refine marketing strategies.

While HubSpot CRM’s reporting is easy to use, it may lack the depth of financial forecasting and operational analytics that larger businesses need.

NetSuite CRM: Advanced Financial and Sales Forecasting

NetSuite CRM provides powerful reporting and analytics capabilities, particularly suited for companies that require financial insights, demand forecasting, and revenue tracking.

• Advanced sales forecasting: NetSuite’s AI-driven forecasting helps businesses predict revenue based on historical data and current pipeline trends.
• Financial reporting: Since NetSuite CRM is integrated with ERP functions, it offers profitability analysis, budgeting tools, and cash flow tracking that go beyond standard CRM reports.
• Customisable dashboards: Users can tailor their analytics dashboard to include sales, finance, inventory, and operational metrics in one place.

For businesses that need detailed financial planning alongside sales tracking, NetSuite CRM is the better option over HubSpot CRM. However, SMBs that want quick, easy-to-digest reports will find HubSpot’s simpler reporting tools more accessible.

5. Customisation and Flexibility

HubSpot CRM: Easy-to-Use Workflow Automation

One of HubSpot CRM’s biggest advantages is its no-code automation and customisation options.

• Drag-and-drop workflow builder: Users can create custom sales and marketing workflows without coding knowledge.
• Personalised customer journeys: Automate follow-up emails, lead nurturing, and deal assignments based on customer behaviour.
• Custom properties and fields: Businesses can tailor contact records, pipelines, and reporting metrics to fit their specific needs.

HubSpot CRM is ideal for SMBs looking for a balance between customisation and ease of use, without requiring dedicated IT support.

NetSuite CRM: Deep Customisation but High Technical Complexity

NetSuite CRM offers a higher degree of customisation, but it comes with a steeper learning curve and technical requirements.

• Advanced scripting and APIs: Users can create custom workflows, reports, and integrations using SuiteScript and SuiteFlow.
• Industry-specific configurations: NetSuite allows businesses to modify CRM, sales, and finance modules to match their industry requirements.
• Multi-subsidiary support: Ideal for global businesses managing multiple locations, currencies, and tax structures.

For SMBs, HubSpot CRM’s easier workflow automation is a more practical choice. However, larger companies with complex operational needs may benefit from NetSuite CRM’s deeper customisation options—provided they have technical resources to manage it.

6. Integrations and Third-Party Apps

HubSpot CRM: Seamless Integrations with Sales and Marketing Tools

HubSpot’s App Marketplace offers over 1,500 third-party integrations, covering sales, marketing, customer service, and productivity tools.

• Native integrations with major platforms: Connects seamlessly with Salesforce, Shopify, Slack, Zoom, and Google Workspace.
• Marketing automation tools: HubSpot integrates with Mailchimp, Facebook Ads, and LinkedIn Ads for enhanced lead generation.
• eCommerce and payment gateways: Supports integrations with Shopify, Stripe, and WooCommerce to sync customer and transaction data.

Because of its wide integration ecosystem, HubSpot CRM is more flexible for SMBs looking to connect their existing tech stack easily.

NetSuite CRM: Native Integrations with Finance, Inventory, and Operations

NetSuite CRM is part of a full-suite ERP system, so its integrations are more focused on finance, supply chain, and enterprise operations.

• Built-in ERP integrations: Connects seamlessly with NetSuite Financials, Inventory Management, and Order Fulfilment, making it ideal for product-based businesses.
• Accounting and compliance: Integrates with QuickBooks, Avalara, and international tax compliance tools.
• Limited third-party marketing integrations: Unlike HubSpot CRM, NetSuite relies on external tools for marketing automation, which may require additional setup.

For SMBs needing strong sales and marketing integrations, HubSpot CRM is the better choice. But if finance and operations management are priorities, NetSuite CRM’s native ERP integrations make more sense.

7. Scalability for Growing Businesses

HubSpot CRM: Structured Pricing and Scalability for SMBs

HubSpot CRM is designed to scale with growing businesses, offering free and paid plans that expand in functionality as businesses grow.

• Free CRM plan: Ideal for startups and small businesses needing basic contact management, email marketing, and deal tracking.
• Tiered pricing model: HubSpot offers Starter, Professional, and Enterprise plans, allowing businesses to upgrade as they grow.
• Modular expansion: Businesses can add Marketing Hub, Sales Hub, and Service Hub based on their evolving needs.

For SMBs that prioritise affordability and gradual scaling, HubSpot CRM is the more flexible option compared to NetSuite CRM.

NetSuite CRM: Full-Suite ERP Capabilities for Growing Enterprises

NetSuite CRM is highly scalable, but its growth model suits larger enterprises rather than SMBs.

• Enterprise-level expansion: NetSuite is designed for multi-location, multi-currency, and multi-departmental businesses.
• Integrated ERP functionality: Businesses that need advanced inventory, financial management, and procurement tools can benefit from NetSuite’s full-suite capabilities.
• Higher implementation costs: Scaling NetSuite requires technical expertise and financial investment, making it less accessible for smaller businesses.

For fast-growing SMBs, HubSpot CRM provides a more structured, cost-effective scaling model. However, for large enterprises needing ERP-level scalability, NetSuite CRM is a more comprehensive but complex solution.

Pricing Breakdown – NetSuite CRM vs. HubSpot CRM

When selecting a CRM, understanding the pricing structures is crucial for small and medium-sized businesses (SMBs). Below is a detailed comparison of HubSpot CRM and NetSuite CRM pricing models.

HubSpot CRM Pricing Tiers

HubSpot offers a range of pricing plans tailored to different business needs:

• Free Plan: Provides basic CRM functionalities, including contact management, email tracking, and a single deal pipeline. Suitable for startups and small teams.

• Starter Plan: Starts at $20 per month, offering additional features such as multiple deal pipelines, simple automation, and enhanced reporting.

• Professional Plan: Priced at $150 per month per user, this plan includes advanced marketing and sales tools, comprehensive automation, and custom reporting capabilities.

• Enterprise Plan: Designed for larger organisations with complex needs, offering custom pricing based on specific requirements.

NetSuite CRM Pricing Model

NetSuite employs a customised pricing approach, reflecting its comprehensive suite of features:

• Base License Fee: The platform starts with a base license fee of approximately $999 per month.

• Per User Fee: An additional cost of around $99 per user per month is applied.

• Implementation and Customisation Costs: There is typically a one-time implementation fee, and costs can increase with additional modules or customisations.

Cost-Effectiveness for SMBs and Long-Term Considerations

For SMBs, affordability and scalability are key factors:

• HubSpot CRM: With its free and starter plans, HubSpot offers a cost-effective entry point. As businesses grow, they can upgrade to higher tiers, ensuring scalability without significant upfront investment.

• NetSuite CRM: While offering a robust suite of features, NetSuite's higher base costs and potential additional fees may be prohibitive for smaller businesses. However, for enterprises requiring integrated ERP capabilities, the investment can be justified.

In summary, HubSpot CRM provides a more budget-friendly and scalable solution for SMBs, whereas NetSuite CRM is suited for larger organisations with complex operational requirements and the resources to support a more substantial investment.

Which CRM is Best for Small to Medium Businesses?

Choosing between NetSuite CRM vs HubSpot CRM depends on your business's size, industry, and long-term goals. Both platforms cater to different needs, making it essential to evaluate which aligns best with your operations.

Best Choice for Startups and SMBs Needing Marketing Automation

For startups and small to medium-sized businesses focused on lead generation, customer engagement, and sales automation, HubSpot CRM is the ideal choice. With its user-friendly interface and built-in marketing automation, it helps businesses streamline customer interactions without the need for extensive technical expertise.

Key reasons why HubSpot CRM suits SMBs:

• Cost-effective scalability – Free and affordable paid tiers make it accessible.
• Comprehensive marketing tools – Includes email marketing, social media management, and campaign tracking.
• Intuitive user experience – Minimal learning curve with a no-code setup.
• Seamless integrations – Works effortlessly with third-party apps like Shopify, Slack, and Google Workspace.

If your business prioritises digital marketing, sales automation, and CRM usability, HubSpot is the more suitable choice over NetSuite CRM vs HubSpot CRM.

Best Choice for Businesses Requiring ERP-Level CRM Capabilities

Companies with complex operations, extensive financial management needs, or inventory tracking will benefit more from NetSuite CRM. As a CRM embedded within a full ERP ecosystem, it offers robust sales, order management, and financial forecasting features.

Key reasons why NetSuite CRM suits larger or more complex businesses:

• ERP integration – Provides real-time financial and operational visibility.
• Advanced reporting – Customisable analytics for in-depth sales and financial forecasting.
• Scalability for enterprises – Supports multi-location, multi-currency, and global operations.
• End-to-end business management – Handles everything from lead capture to revenue recognition.

If your business requires ERP-driven CRM functionalities, NetSuite is the better option in the NetSuite vs HubSpot CRM debate.

When to Choose HubSpot vs. When to Choose NetSuite?

Final Verdict: NetSuite vs HubSpot CRM for SMBs

For most startups and SMBs, HubSpot CRM is the better option due to its ease of use, built-in marketing automation, and structured pricing. However, NetSuite CRM is a more powerful choice for businesses that need ERP-driven CRM features to manage finances, inventory, and global operations.

Ultimately, the decision between HubSpot CRM vs NetSuite CRM depends on whether your business needs a user-friendly, marketing-focused CRM (HubSpot) or a highly customisable, ERP-integrated solution (NetSuite).

Choosing Between NetSuite CRM vs HubSpot CRM

Both NetSuite CRM vs HubSpot CRM offer powerful solutions for businesses, but they serve different purposes. HubSpot CRM is ideal for SMBs and startups looking for an easy-to-use, marketing-driven CRM with robust automation and sales tools. On the other hand, NetSuite CRM is designed for businesses requiring ERP-level integration, providing advanced financial forecasting, order management, and scalable business operations.

Before making a decision, businesses should assess their budget, operational complexity, and long-term goals. HubSpot CRM is a great choice for those prioritising affordability, sales, and marketing automation, while NetSuite CRM is better suited for enterprises needing comprehensive financial and inventory management.

Next Steps: Find the Right CRM for Your Business

• Test before you commit – HubSpot offers a free CRM, and NetSuite provides custom demos.
• Compare real-world usability – Try free trials or request product tours to see which aligns with your needs.
• Consult CRM specialists – Speak with us to understand which system best fits your business structure.

For businesses in the UK seeking to maximize their HubSpot CRM's potential, partnering with a specialized agency can be invaluable. Discover top-tier HubSpot agency UK partners that offer tailored solutions to enhance your CRM strategy.

FAQs: NetSuite vs HubSpot CRM

1. What is the main difference between NetSuite CRM and HubSpot CRM?

The key difference is that NetSuite CRM is part of a full ERP (Enterprise Resource Planning) system, offering advanced financial, inventory, and order management tools. HubSpot CRM, in contrast, is a marketing and sales-focused CRM designed for ease of use, automation, and customer relationship management.

2. Is HubSpot CRM really free?

Yes, HubSpot offers a free CRM with basic features, including contact management, deal tracking, and email marketing. However, businesses looking for more advanced automation, reporting, and integrations can upgrade to paid tiers (Starter, Professional, or Enterprise).

3. How much does NetSuite CRM cost?

NetSuite CRM follows a custom pricing model, meaning costs vary based on business size, required features, and user licenses. Pricing generally includes a base license fee and additional costs for modules, users, and implementation services. Businesses must request a quote to get exact pricing.

4. Which CRM is better for small businesses: NetSuite or HubSpot?

HubSpot CRM is the better choice for small businesses due to its free plan, easy setup, and built-in marketing automation. NetSuite CRM, while powerful, is more suited to businesses needing ERP capabilities and is often costlier and more complex.

5. Does NetSuite CRM have built-in marketing tools?

Unlike HubSpot CRM, which includes marketing automation in its core functionality, NetSuite CRM relies on third-party integrations for marketing capabilities. Businesses needing a CRM with strong marketing tools may find HubSpot more suitable.

6. Can HubSpot CRM integrate with ERP systems?

Yes, HubSpot CRM can integrate with ERP systems through third-party connectors like NetSuite, SAP, and Microsoft Dynamics. However, it does not offer built-in ERP functionality like NetSuite.

7. Which CRM is easier to use: NetSuite or HubSpot?

HubSpot CRM is generally easier to use, with a no-code setup, drag-and-drop automation, and an intuitive interface. NetSuite CRM has a steeper learning curve due to its ERP-level functionality and complex interface.

8. Is HubSpot scalable for growing businesses?

Yes, HubSpot CRM scales with businesses by offering tiered pricing plans and additional tools like Sales Hub, Marketing Hub, and Service Hub. Businesses can start with the free version and upgrade as they grow.

9. Does NetSuite CRM support multi-location businesses?

Yes, NetSuite CRM is designed for large and multi-location businesses, offering multi-currency, multi-language, and global financial management features. It is a great choice for international businesses with complex operations.

10. Can I switch from HubSpot CRM to NetSuite CRM later?

Yes, businesses can migrate from HubSpot to NetSuite if they outgrow HubSpot’s capabilities. However, the process requires data migration, integration adjustments, and employee training to ensure a smooth transition.

Choosing the right CRM is a critical decision that impacts how your business manages customer relationships, sales, and financial operations. While HubSpot CRM is ideal for startups and SMBs looking for a scalable, marketing-driven CRM, NetSuite CRM is built for businesses that need ERP-level functionality, offering deep financial forecasting, order management, and enterprise-wide automation.

As a HubSpot Gold Partner consultancy, Pixcell helps businesses get the most out of their HubSpot investment—from onboarding and implementation to optimising workflows and improving efficiency.

If you're comparing CRM options, our other in-depth analyses—ActiveCampaign vs HubSpot, Klaviyo vs HubSpot, Zoho vs HubSpot, and HubSpot vs Monday CRM—can help you explore how HubSpot stacks up against the competition.

If you’re considering HubSpot CRM but need guidance on setup, customisation, and best practices, get in touch with Pixcell to see how HubSpot can help you streamline operations and drive better results.